In an August 2018 study, 75% of travellers had seen a digital billboard in the past month. 55% said they were, "Highly Engaged" and 71% said billboards stood out better than online ads!
We spend 70% of our waking hours away from home - making outdoor advertising an obvious choice.
OOH (Out of Home) advertising is 382% more effective at driving online activity than television!
And if you thought there was no relationship between Online and OOH, this research has also found there is a 40% increase in online effectiveness when combined with OOH! Amazing!